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2017 Key Event Opportunities

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  • CFA 73rd Annual
    NOV. 8-10, 2017 | CHICAGO, IL

  • Convention Partner:  50,000
    Opening Reception– Exclusive
    Keynote Speaker – Exclusive
  • Diamond Level: $25,000
    Golf Outing - Exclusive
    Networking Central - Exclusive
    WiFi Sponsor - Exclusive
  • Platinum Level: $17,500
    Hallway Clings
    Reception in the Exhibit Hall
    Night Cap Reception
    Registration Area
  • Titanium Plus: $15,000
    Exhibit Hall Happy Hour & Live Music
    Lunch Libations Thursday
    Branded Mini Liquor Tote Bag Insert
  • Titanium: $13,500
    Opening Session Kickoff – Exclusive
    Mobile App
    Moleskine 2017 Calendar Planner
    Beach Tote Bags
  • Gold: $10,000
    Portfolios
    Moleskine Mini Notepads
    Pocket Agenda
    Name Badge Lanyards
    Hotel Room Key Cards
    Custom Labeled Water Bottles
    Friday Keynote Libations
  • Silver: $7,750
    General Session Speaker
    Friday
    Coffee Break
    Exhibit Hall Guide Ad - Back Cover
    Program Book Ad - Back Cover
    Virtual Golf Machine in Exhibit Hall 
       Exclusive
    Reception in Exhibit Hall -
      Co-Sponsorship
    Daily Convention Newsletter
  • Bronze: $5,500
    Exhibit Hall Guide Ad - Back Cover
    Mobile App Co-Sponsorship 
    2016 Online Convention Resource Center
    Wall Street Journal Room Delivery
    Program Book Ad - Inside Cover
    Program Book Ad - Inside Cover
    Custom Labeled Pens
  • Executive: $3,500
    Tote Bag Insert (1 Available)
    General Session Speaker with Lunch – Co-sponsorship
    Friday’s Breakfast (Co-sponsor)
    Coffee Break (Co-sponsor)
    2016 Online Convention Resource Center (Co- sponsor)
    Program Book Ad - Interior Ad
    CFA Selfie Wall
  • Women In Commercial Finance Thursday Lunch
    WICF Gold Level: $10,000
    WICF Silver Level: $7,750
    WICF Bronze Level: $5,500
    WICF Executive Level: $3,500
  • Exhibit Booth
    10’ x 10’ - $3,495

    Exhibit Booth/Advertorial option in The Secured Lender $7,795



2017 Print Rate Card + Print Specifications

Maximize your brand engagement

Ad Type 1X 4X 8X 16X 24X
Full Page B&W $3,495 $3,375 $3,235 $2,990 $2,760
Full Page Color $5,190 $5,060 $4,930 $4,685 $4,445
TOC Splash $3,565 $3,545 $3,380 $3,210 $3,110
1/2 Page $2,470 $2,385 $2,280 $2,170 $2,060
1/2 Page Spread $4,930 $4,760 $4,560 $4,335 $4,120
1/3 Page $2,045 $1,965 $1,900 $1,785 $1,700
1/3 Page, 3 pages $6,005 $5,725 $5,405 $5,255 $5,515
Double Page Spread $7,015 $6,750 $6,475 $5,995 $5,515
Inside Covers $6,150 $5,830 $5,525 $5,130 $4,495
Back Cover $6,660 $6,325 6,020$ $5,780 $5,545
Sponsored Content: Full Page + Content* $10,000 - - - -


* Sponsored Content Information: A 2,000-word article co-written and designed by
The Secured Lender on a topic of your choosing, around your company’s research and insights. You supply data, charts, resources for interviews, and your own internal sources An acknowledgement in the article for your company’s content assistance (includes prominent logo placement. PDF of published article to place on your company’s website and for marketing purposes.A full-page, four-color ad within your feature in TSL. 25 copies of the issue featuring your article.Cover placement: Your article’s topic will be mentioned on that month’s cover. An email announcement promoting the availability of that month’s magazine will include a link to your article. The Article will all be featured in TSL Express, in the month of publication, summarizing the print article with a link to the article online.
Note: The Secured Lender retains copyright and has final say on content/design ** Only one article will be featured per issue. (excludes September and November issues)




Ad Spots File Size (WXH) Bleed Size
Full page, bleed 8.5˝ x 10.875" 8.75˝ x 11.125˝
Full page, no bleed 8" x 10" n/a
TOC Splash 2" x 10" n/a
The CFA Brief: 1/3 page ad 4.5" x 4.5" n/a
The CFA Brief: 1/2 page ad 6.875" x 4.5" n/a
The CFA Brief: 1/2 page spread 17" x 5.125" 17.25˝ x 5.25˝
Double page spread 17˝ x 10.875˝ 17.25˝ x 11.125˝

File Set-up Info: For full-page bleed ads, include a bleed allowance of 0.125" on each edge that bleeds. (For example, the bleed size of a full-page ad that bleeds off all four edges would be 8.75" x 11.125"). Marks must be offset at least 0.125" from the trim edge.

Preferred File Format:  PDF/X-1a:2001 (Use the PDF/X-1a preset in QuarkXPress, InDesign, or Illustrator.)  All color images must be CMYK. Images: 400 dpi. Line art: 1200 dpi. 

Ad delivery instructions: Please email PDF ads to Eileen Wubbe at ewubbe@cfa.com.

 

2017 Digital Rate Card + Digital Specifications
Maximize your brand engagement

 

Digital Product Ad Name Ad Size Price
TSL Digital Edition Cover Sponsorship 612px X 783px $3,375
TSL Digital Edition
Leaderboard  728px X 90 px $3,100
TSL Digital Edition
Inner Blow-in 500 px X 300 px $1,500
TSL Digital Edition
Cover Belly-Band 600px X 300px $3,450
TSL Digital Notification
Leaderboard (see sample here) 728px X 90px
$1,450
TSL Express Leaderboard  (see samples here)
Headline Leaderboard
Middle/Lower Box
728px X 90px
728px X 90px
418px X 130px
Leaderboard/Headline
5 editions: $3,370
15 editions: $8,500
30 editions: $14,460
60 editions: $25,200

Middle/Lower:
5 editions: $2,974
15 editions: $7,500
30 editions: $12,720
60 editions: $22,200
CFA Monthly eNews Leaderboard (see sample here)
728px X 90px
$2,810
TSL Deal Alert Leaderboard
728px X 90px
$2,810
CFA.com Homepage Leaderboard  (see sample here) 728px X 90px
$1,800
CFA.com Middle Homepage Leaderboard (see sample here)
728px X 90px
$1,500
CFA.com  Feature Box (see sample here)
300px X 250px $1,000
CFA.com Interior Feature Box (see sample here)
300px X 250px $500
Linkedin InMail Announcement*
- - $1,500

  • *We design your InMail as conversation starter cutting through the clutter to reach CFA's LinkedIn database of the most influential Commercial Finance professionals in the industry, contact James Kravitz, Business Development Director at (646) 839-6080 for more information.


  •   







    SALES
    James Kravitz,
    Business Development Director,
    Commercial Finance Association
    (646) 839-6080  | jkravitz@cfa.com


    EDITORIAL
    Michele Ocejo, Editor-in-Chief
    The Secured Lender
    (212) 792-9396 | mocejo@cfa.com


    Eileen Wubbe, Senior Editor
    The Secured Lender
    (646) 839-6082 | ewubbe@cfa.com


    ART SUBMISSION
    Aydan R. Savaser, Art Director
    The Commercial Finance Association
    (212) 792-9399 | asavaser@cfa.com


    EVENTS
    Jeffery Walsh, Event Director
    Commercial Finance Association
    (212) 792-9399 |  jwalsh@cfa.com



    Commercial Finance Association
    370 7th Ave. Ste. 1801 |  New York, NY, 10001
    Phone (212) 792-9390 |  Fax (212) 564-6053